Edenred Payment Solutions
Building a market leading sub-brand with the power to stand alone
Studio Skulptur was entrusted with the challenge of uniting two of Edenred’s payment solutions companies into one compelling, cohesive sub-brand that was strong enough to stand on its own.
Our goal? To create a visually captivating identity that seamlessly integrated into the Edenred network while establishing market leadership.
Edenred Payment Solutions helps brands seamlessly integrate financial services into their customer journeys and products by providing robust, compliant, and technical solutions and guidance, tailored to our clients specific needs.
Through an intensive on-site brand strategy session in London, we uncovered the essence of Edenred Payment Solutions, crafting a compelling brand purpose that guided our creative journey.
Our strategy team brought their vision to life, forging a deep emotional connection with their clients and creating a unified visionary story for their team to rally behind.
We meticulously designed a cohesive visual identity that perfectly balanced warm human connection with technical expertise. As the final touch, we produced an animated brand hype video, showcasing their strength and innovation and unveiling their new look to the world.
The outcome? Clarity, unity, and market prominence. Edenred Payment Solutions emerged as a trusted and innovative partner, capturing the payment solutions market with their unique brand.
"Before working with Studio Skulptur, our services were best-in-class but our brand wasn't communicating that same standard of excellence. Their team was able to distill our vision into a clear strategy and a craft cohesive brand identity that connects with our clients and embodies our hard earned position as an industry leader in the payment solutions market.
The new brand has created clarity internally and externally and given us something to rally behind and run with. Throughout the process their work was thoughtful, forward-thinking, and fast."
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