Whitespace Coffee

Whitespace believes that when it comes to coffee, less is more. Less choice, less fuss—just simple, delicious coffee delivered straight to your door. Lightly micro-roasted only one batch at a time, once a blend is gone, it’s gone. To launch their subscription coffee club, Whitespace needed a covetable brand world and packaging design system that could adapt to suit a rotating selection of exclusive limited-edition blends over time.

Whitespace Coffee is made by and for coffee aficionados, so the visual identity we created was inspired by the sensory experience of cupping a fine brew. The bold graphic language and dynamic colour palette—a contemporary take on classic botanical illustrations—gives each package a distinct mood, while also working together as a cohesive series.