Whitespace believes that when it comes to coffee, less is more. Less choice, less fuss—just simple, delicious coffee delivered straight to your door. Lightly micro-roasted only one batch at a time, once a blend is gone, it’s gone. To launch their subscription coffee club, Whitespace needed a covetable brand world and packaging design system that could adapt to suit a rotating selection of exclusive limited-edition blends over time.
Whitespace Coffee is made by and for coffee aficionados, so the visual identity we created was inspired by the sensory experience of cupping a fine brew. The bold graphic language and dynamic colour palette—a contemporary take on classic botanical illustrations—gives each package a distinct mood, while also working together as a cohesive series.
What we did
“Studio Skulptur really care about content and how to communicate it. No matter if it’s packaging design, postcards, or even an entire corporate identity, we absolutely enjoy collaborating with them!”
—Jakob Flingelli, Founder